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Chapter Four (bc)

Carroll starts Headlines and Hypertext off with the word “chunking”, a word that surprised me in a work of academia. The concept is actually a good one though. Going with Carroll’s emphasis on efficient communication, breaking texts up into chunks creates an easier, “bite-sized” section of information for a user to quickly digest.

I have never considered hyperlinking to be such a thorough practice until now. It amazes me how many things Carroll points out that I had never noticed before; for example, he explains how the style of a hyperlink is changing from blue underlined text to a lighter color text with no underline. Once pointed out, I realize this is true, but I had never thought about it before. It’s also kind of funny to think that writing styles go through trends. I wonder if that is something that only came about with technology, or did communication modes (not the language itself) always find itself subject to trend?

At one point Carroll says that the process of sending customers away in order to actually draw them back was invented by Google. While I agree that Google is a master of this practice, I am going to have to disagree. Brian Carroll must not have watched Miracle on 34th St. He argues that this is a strategic move on the part of online web pages. Linking actually relies on a lot of principles discussed by Carroll; credibility, efficiency, and catering to the reader. What would the web be like without links? Would it cause a significant decrease in our ability to find information fast?

Hyperlinking really brings out community in the web. It seems that it’s actually what ties everyone together. Without links, your web page is, as Carroll says, an “island”. This interactivity is a huge part of electracy, and it is a unique form of communication that contributes to the fast-paced information crazed world of online media.


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